SM Prime Launches Manual for a Waste-Free Future

 The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable. 

 Together for a waste-free future, SM Prime sustainability champions at the Ignite Stage during SUSTEX 2025. 

In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits. 

Small steps, big impact 

In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices. 

Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution. 

The three categories, RDC, make sorting waste an empowering exercise by focusing on the word “able” meaning having the power, skill, or the opportunity “to do”.  The manual’s easy, practical, and inspiring read hopes to encourage readers to do just that –championing segregation systems and proper waste disposal. 

Photo caption: Limited number of copies have been printed in support of SM Prime’s sustainability efforts. A digital copy of the manual will be made available for download.

It also features innovative reuse programs of SM Prime’s business units that keep materials in circulation and out of landfills. When done at scale, each contribution can inspire others to follow, creating a ripple effect.  

Learn, practice, champion

Done with great reflection during its incubation stages, SM Waste Free Future presented a rethink of waste segregation habits and systems built over time.

“We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions. This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives.” ~Hans “Chico” Sy, SM Engineering Design and Development President during the 2024 World Environment Day

Today the campaign is deeply encouraged by institutions and agencies that strongly advocate developmental goals. 

All together now

Together, we are stronger than we realize. 

To solve a mounting problem requires all hands on deck. SM Prime firmly believes that together, we can create a sustainable, waste-free future

“Proper waste segregation is an entry point toward a circular economy – one that goes beyond waste management to design out waste, keep materials in circulation, and regenerate natural systems. A waste-free future requires shared action from government, business, and communities. May this manual be a catalyst for deeper collaboration, innovation, and circular solutions that support national priorities and the global Sustainable Development Agenda – building systems across sectors that prevent waste, recover valuable resources, and protect our environment for generations to come.” ~Dr. Selva Ramachandran, Resident Representative of the United Nations Development Programme (UNDP)

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About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the e, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity

 SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online.” ~Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

About SM Supermalls Government Services

Celebrating 40 Super Years of Evolving with You, SM Supermalls marks a new era of strengthening its commitment to public service by building on its greatest asset: its connection with the Filipino people. Through the Government Service Express (GSE), SM brings essential government services closer to communities by hosting key agencies in one-stop hubs across select malls nationwide. From ID applications and business registrations to permits and renewals, SM redefines the public service experience—making it safer, more convenient, and more inclusive. By building strong partnerships with government institutions, SM grows its social capital and empowers every Juan to access the services they need with dignity and ease.

Taste the thrill at SM Supermalls’ Food Fest this September

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here! 

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

Do not miss the biggest food celebration of the year!

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So mark your calendars, bring your loved ones (and pets!), and join us at SM Supermalls from September 1 to 30 for a food celebration like no other!

Visit www.smsupermalls.com or follow @SMSupermalls on social media to know more and stay updated.

SM Supermalls and CSC Celebrate 125 Years of Philippine Civil Service with Job Fairs that Champion Public Service Careers

SM Supermalls, in partnership with the Civil Service Commission (CSC), continues to champion employment opportunities for Filipinos as it rolls out a series of Job Fairs nationwide this September.

“SM is honored to celebrate 125 years of Philippine Civil Service by opening our malls as venues where Filipinos can discover not just jobs, but meaningful careers in public service. By working hand-in-hand with CSC and our government partners, we continue to support an empowered citizenry and sustainable nation-building.” ~Steven Tan, SM Supermalls President

The initiative forms part of the 125th Philippine Civil Service Anniversary (PCSA), which highlights the enduring legacy of public service every September. Job seekers will gain access to job opportunities in national government agencies, local government units, government-owned and controlled corporations, and state universities and colleges. These job fairs offer job seekers the unique opportunity to find their purpose in public service.

Beyond Employment: Building a Nation of Servants

These job fairs go beyond recruitment. They highlight the critical role of civil service in nation-building, inspiring Filipinos to pursue careers that directly impact communities and transform lives.

A Legacy of Service, A Future of Opportunities

The Civil Service Anniversary Job Fairs reaffirmed SM Supermalls’ role as a trusted partner of the government—helping agencies source their talents, empowering jobseekers to find stable and impactful careers, and bringing essential services closer to communities.

Through its #SMJobFair campaign, SM Supermalls remains committed to making opportunities in both the private and public sector accessible, convenient, and inclusive—transforming malls into gateways where ordinary Filipinos can build extraordinary futures.

SM Prime reinforces the SM Green Movement: Simple Acts, shared & lasting impact for a greener tomorrow

As environmental challenges continue to grow, SM Prime Holdings, Inc. believes that the journey to a better future is built on the mindful choices we make each day and the stronger communities we form when we act together.

This is the heart of the SM Green Movement, SM Prime’s sustainability initiative and call to action for communities across the country. Born during the height of the pandemic, the Green Movement began with personal stories—employees choosing to reduce waste, conserve water, and use energy responsibly, even while under lockdown. These simple acts planted the seeds for something bigger: a movement that brings together the company, communities, and the country in pursuit of shared prosperity and a more climate-resilient future.

"The SM Green Movement is our way of showing care—care for our planet, and care for the people who live in it. We’re not just building malls, homes, or offices—we’re building opportunities for everyone to be part of the solution. And the best part is, it starts with what we do every day. Our strength as a company comes from our ability to mobilize people around a common cause. The SM Green Movement is all about collective.” ~ Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing

Focusing on waste, water, and energy, the SM Green Movement translates ambitious sustainability goals into everyday practices.

It inspires suppliers, partner-tenants, residents, guests, and mallgoers alike to play their part in shaping greener, more livable cities. Each initiative is anchored on SM Prime’s mission: to achieve net-zero emissions by 2040, advance water stewardship, and work towards a waste-free future.

Collaboration That Drives Real Change

At the core of the Green Movement is a belief in the power of partnership. Lasting change is not a solo endeavor—it thrives through collaboration.

SM Prime continues to work hand-in-hand with local government units, NGOs, schools, community groups, and individuals to co-create solutions that meet both environmental needs and everyday realities.

A Movement for Generations to Come

Today, the SM Green Movement is a growing platform for advocacy and action. With every new story, every new supporter, and every green step taken, SM Prime is helping to reframe sustainability as something within reach of every Filipino.

About the SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

6 Pet-Friendly Food Destinations in SM City Manila To Munch on Good Food With Your Furbaby

 

For pet lovers, there's nothing more rewarding than spending quality time with their beloved furbabies, and now, mealtime can be a part of the fun too at SM Supermalls! Gone are the days of choosing between a delicious meal and the company of your pet. At SM City Manila, fur parents can now savor great food while bringing along their fur babies for fun food outings. Here are six pet-friendly dining spots where you can munch on good food with your furbaby by your side.  

1. Dig into classic Filipino comfort food at Max’s Restaurant

A household name in Filipino cuisine, Max’s Restaurant continues to win hearts with its timeless curation of dishes. For starters, their refreshing and crunchy Lumpiang Ubod is sure to delight your palate with its blend of shredded heart of palm (ubod), vegetables, pork, shrimp, and crabmeat. The savory filling is wrapped in a delicate crepe and served either fresh or fried for a deliciously satisfying treat. 

Their All-Beef Kare Kare is also a crowd pleaser with its sumptuous serving of tender beef cuts such as chunks, oxtail, and tripe, slow-cooked in a luscious, thick peanut sauce. It's typically paired with a medley of vegetables such as eggplant, string beans, and banana blossoms, and served with Max’s signature sautéed bagoong (shrimp paste) on the side. With pet-friendly seating, Max’s Restaurant is the perfect place for a hearty family meal where even your pup or feline friends get to tag along for fun. 

2. Treat your palate to mouthwatering meats at Scorched Smokehouse

If you're into smoky goodness and chill vibes, Scorched Smokehouse is a top pick. Known for its American-style smoked meats, this Filipino restaurant chain features a mouthwatering selection of pork ribs, USDA beef, pulled pork, and chicken. Their meats are slow-smoked for up to 12 hours using imported hickory wood chips, hence their exceptionally tender and flavorful dishes. Try their overload meals that include combos such as creamy and savory white pasta, smoked meat, java rice, and a dessert bar. The fan-favorite Scorched Iced Mocha is also a must-try, a perfect sip to shrug off the heat of Manila’s warm afternoons while chilling with your furbaby. 

3. Experience modern Filipino dining at MESA 

At MESA, traditional Filipino cuisine is given a contemporary twist. Their signature Pinatayong Manok is renowned for its creative presentation, featuring a whole chicken that is marinated, boiled, and deep-fried until golden brown. This succulent dish is presented in an upright position at your table, which makes for an eye-catching centerpiece. Aside from its visual appeal, it’s a popular choice among diners for its crispy skin and tender meat, along with their flavorful Tinapa Rice, which adds a smoky flair to every meal. MESA welcomes pet parents to dine in style and comfort with its cozy ambiance and delectable dish offerings that are sure to delight diners and their pets alike.

4. Tuck into heritage recipes that hit the spot at Classic Savory  

Enjoy a nostalgic dining experience that blends tradition and comfort at Classic Savory. This cherished Filipino restaurant chain is known for its signature fried chicken and diverse selection of Filipino-Chinese dishes. Crowd-pleasers include the tender and juicy Classic Savory Chicken, crispy Shanghai Rolls, and a hearty serving of Fried Rice. For dessert or a refreshing drink, their Iced Coffee Jelly and Savory Tropical Cooler offer the perfect sweet touch. As a pet-friendly space, Classic Savory makes it easy for you to enjoy their delicious dishes without leaving your furry friends behind.

5. Have a taste of Thailand at Khao Khai Thai Chicken House

Craving Thai cuisine with a modern twist? Khao Khai Thai Chicken House brings the bold, Bangkok street-style flavors to Manila with its famous authentic Isan (Northeastern Thai) cuisine, comforting rice meals, and vibrant atmosphere. Its signature Gai Tod (Thai Fried Chicken) is a cult favorite and is celebrated for its crispiness and juiciness inside out. For a more authentic Thai street food experience, pair the Gai Tod with the tangy Som Tam (papaya salad) and cool off with the beloved sweet and creamy Thai Milk Tea. Khao Khai welcomes your furry companions while you dig into their flavorful dishes.

6. Beat the heat with the sweetest treats from Bebang Halo Halo

Wrap up your foodie bonding session with your pets with a cool and classic treat from Bebang Halo Halo. Known for its unique flavors and generous servings, their version of the beloved Filipino dessert is perfect for sharing (or not!). Its crowd favorite is the Presidential Halo Halo, which offers a delightful mix of premium ingredients such as leche flan, sago (tapioca pearls), ube halaya, sweet corn, and more. What makes this stand out among other desserts is its frozen milk base, which provides a creamier texture compared to traditional shaved ice. Bebang offers you a sweet escape on hot days with its rich, creamy, and innovative takes on the classic summer cooler.

SM City Manila is making it easier and more enjoyable than ever for pet owners to dine out with their beloved furry companions. With a growing lineup of pet-friendly food destinations, your next mall visit can be both a culinary treat and a bonding moment with your furbaby. Discover more pet-friendly food spots, pet essentials, and more for you at SM, where a #NewEraOfUniqueFinds awaits. For more information, visit www.smsupermalls.com or follow @smsupermalls on social media

CDO's Bold New Firsts Begin at SM Supermalls Discover new ways to dine – only at SM

  

Craving for some mouthwatering seafood? How about freshly brewed coffee, ready to go? This month, it’s all about what you want—check out these newly opened food and beverage spots heading your way.

You have all the reasons to make life more rewarding with these new firsts. From indulgent  dining to quick coffee breaks, you deserve nothing but the best to satisfy your cravings. 

Have a truly fulfilling day and give yourself limitless possibilities to live the good life with SM Supermalls—right here in Cagayan de Oro City.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover.

This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. Each dish is carefully plated with built-in burners, keeping the food deliciously hot and freshly cooked right at your table.

Indulge in the sea’s bounty, and experience a burst of flavor with this beachside-inspired dining escape at Level 5, SM CDO Downtown.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country’s most popular cafés, has opened its first-ever drive-thru store here in Northern Mindanao—giving our busy coffee lovers the convenience of enjoying their favorite blends and brews while on the road.

Kickstart your day with your go-to Iced Latte. Feel adventurous and try one of their seasonal signature brews. Pair your handcrafted coffee or non-coffee drink with a delicious Doughssant. 

Whatever your mood or wherever you go, you can now take Starbucks with you. Whether you’re headed to work, running errands, or just exploring the city, your caffeine fix is always just a quick stop at the North Wing of SM City CDO Uptown.   

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

Best New Firsts in Cebu: Must-Try Eats You’ll Want to Line Up For

  

This month, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu.

Mo’ Cookies - Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group.

This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle.

With cookies this good, Mo’ Cookies will definitely have you asking for Mo’!

8Cuts Burgers - What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered!

Known for serving up flavors worth remembering, this latest opening from The Moment Group knows exactly what you deserve. With custom-blended patties, satisfy your burger cravings with the juiciest, most flavorful bite made just for you.

And don’t forget 8Cuts’ all-star sides—especially the crowd-favorite Onion Rings, because no burger experience is complete without them.

From sweet snacks and savory fixes, get to enjoy the best of life here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

BEST & NEW FIRSTS IN METRO MANILA: Dining destinations you wouldn’t want to miss

What’s better than a full stomach? A heart made even more fulfilled—thanks to all these new and absolute must-try restaurants headlining in the Metro.

This month of July, the cravings never stop as SM continues to welcome new firsts and flagship stores, with restaurants ready to serve you only the best of dining experiences. From the freshest concepts to the most crafty dishes, each restaurant offers a unique culinary journey you won't want to miss. Whether you're a food enthusiast or simply in search of something new, SM has everything to satisfy your cravings.

From Artisan Hands To Your Everyday Moments 

There’s a certain magic in food made with heart—from the slow preparation to the flavors that linger. Whether you're craving comfort food or something new, SM Supermalls brings together a mix of dining spots where care and craftsmanship are always on the menu.

• % Arabica at SM Podium - Expand your caffeine horizons with % Arabica. Featuring the finest Arabica coffee beans and a calm, minimalist decor. It's the perfect spot to grab your drink to-go and snap a cute Instagram-worthy photo.

• The Matcha Tokyo at SM Mall of Asia - Starting off fresh with its first flagship store, The Matcha Tokyo expands its presence here in Manila as it continues to deliver its proud selections of purely organic matcha, complete from beverages to desserts. 

• Hoshino Coffee at SM Mall of Asia - For our coffee lovers, inspire your everyday with some rich and aromatic tasting notes from Hoshino Coffee—featuring its signature hand-dripped blends and souffle pancakes. Enjoy your caffeine fix paired with desserts and dishes you’ll love.

Your Next Asian Craving Starts Here

Craving for some flavorful soup? How about some katsudon? Enjoy a month of tasteful feasts with these new Asian restaurants set to make the dining scene in SM City North EDSA and SM Mall of Asia more vibrant than ever. 

• Shaburo 21 at SM Mall of Asia - Delight in a solo hot pot experience with Shaburo 21—a stylish, single-serve shabu-shabu restaurant which opened their first-in-PH store. Originating from Korea, they offer a range of quality meat and fresh vegetables paired with their house-special sauces.

• Katsudonya Saiko at SM City North Edsa - Experience the best katsudon in town at Katsudonya Saiko. With its upscale interiors and authentic Japanese flavors, you’ll feel transported to the Land of the Rising Sun with every lip-smacking bite. Oishii!

Your Food Favorites, Made Extra Special 

We understand that you deserve the best—and that’s exactly what we’re serving: indulgent food in a great ambiance. Check out these newly opened and freshly upgraded restaurants at SM Aura and SM Mall of Asia.

• Kiwami: Japanese Master Kitchens at SM Mall of Asia - Speaking of the best, the ultimate dining destination for everything Japanese cuisine just recently opened their biggest space yet, here at the SM Mall of Asia. Kiwami: Japanese Master Kitchens offer a variety of food options through their lineup of famous dining spots from across Japan. Featuring restaurants like Koyo, Yabu, Ippudo, Hannosuke, Hachibei, fully satisfy your cravings for Japanese food to your heart’s content.

• Niku Niku Oh!! Kome at SM Mall of Asia - This new restaurant is a must-visit omakase-style hamburger steak chain centered on serving quality beef cuts directly imported from Japan—ground daily and prepared live!

• Burger & Lobster’s Terrace at SM Aura - Just a few months after launching their first home here in the Philippines, Burger & Lobster is here yet again with a new, soon to open addition to their restaurant—featuring its freshly opened, totally must-visit terrace area to enjoy your surf and turf combo at. Feel the obsessive vibe. Have your well-deserved dining moment, and dig into this fan favorite from London in the luxury of taking in an equally delicious view.

Hot pot? Japanese favorites? Or perhaps a delightful serving of lobster with a great view? From casual treats to high-end pleasures, we’ve got you covered—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!